Home of Economy News

Monday, January 11, 2010

Feed Test

I’m just checking to see how the Facebook and Twitter feeds work. 

Update:  Our in-house pro fixed it so that the Twitter feed links only go directly to the Home of Economy news site here.  There’s no point to link to our Facebook page if the real content is here. 

Inventory Season

Sorry for the lack of posts last week.  We were busy getting started in our inventory season.  On Wednesday and Thursday we counted everything in the Minot store.

This weekend we’re doing the Grand Forks store.  We’ll be closing in Grand Forks around 3 pm and opening up Monday morning at 8 am.  We’ll have a crew working before we close counting the back rooms and some of the slower moving stuff.

Inventory isn’t any fun.  But if we have to keep our inventories accurate so we have the right products for our customers at the right time.  You can’t do that without an accurate inventory.  And it doesn’t seem anyone can keep them accurate without shutting down and COUNTING THE STUFF.

We’ll get done Sunday evening.  We will be back at in counting the inventory in Devils Lake next Wednesday and Thursday. 

I’ll try to keep somewhat current on the H of E news site, but it gets tough to do the extras during the inventory season. 

New Battery and Tire Ad

This is such a strong Battery and Tire Ad we decided to update it when the products in it became obsolete. 

We originally ran this last fall.  The one tire style got discontinued by our manufacturer.  The Battery company changed their labels.  Aside from that we kept the same ad. 

I suppose some will wonder why we didn’t just put together a new ad since we have run this quite a bit.  It’s our understanding that consumers don’t pay that much attention to television ads.  The more you can repeat the better off you are.  What we’re trying to do is to make people think Home of Economy when they need a new set of tires or a new battery.  I think this ad does that well.

I also like the ad because it was shot in North Dakota and people will recognize the terrain.  For a second I thought they shot the ad near my home. 

I also love the start “How do you get to be #1.”  We’re the hands down leader in tire and battery sales in our towns.  We’ve got to brag about our position because I don’t think the competition is going to do it for us.